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#Gay pride shirt target full#
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While the corporate takeover of Pride is disappointing in general, there are two corporations that stand out for their douche-baggery in using Pride not only to push sales, but are doing so to cover up their un-inclusive/anti-queer politics of the past. Whether it’s Mormon-founded corporation Marriott Hotels and Resorts targeting queer consumers to “Be You, Stay With Us,” Anheuser-Busch departing from its usual bro-ish football ads to have gay-themed Bud Light ads, or the new Chevy Volt “coming out” as electric, Pride is being used to push products to queer consumers. Pride has become less about the actual LGBTQ issues and more about how corporations can make profits while appearing to be progressive.
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These mega corporations are using Pride to target a new niche market and gain queer consumers. These days, Pride is not an “of-the-people” celebration, but one sponsored by the richest (and sometimes corrupt) corporations. But Pride, like so many things that start out as a grassroots movement, is not what it used to be. As you probably know, it’s LGBTQ Pride month and celebrations are taking place across the world.